User Research
Erewhon Research & Analysis
For our final project, we were put into groups and assigned to a market sector. My group was given grocery stores, and we decided to examine Erewhon due to its cultish following and its ability to defy typical market rules (usually, if a store sells the same product for a higher price, you’d think people would go buy it at the cheaper store!). We conducted an in-depth literature review and interviews with shoppers before coming to a conclusion about how this chain is able to operate the way it does. We also came up with some tips for Erewhon to improve their sales and customer experience.
My Role
Project manager, user interviewer, literature reviewer, presenter, and author.
Product Analysis of Dayquil/Nyquil Duo Pack
For this project, I analyzed the typical consumer’s demographics and psychographics. I also storyboarded, came up with recommendations to better reach the audience, both through marketing skills and through the product’s packaging.
My Role
Solo Project
Skoda Tiny Billboards Campaign
For a poster analysis project, I decided to look at Czech car company Skoda’s 2022 advertisement campaign in Sweden, where they installed miniature billboards in parking spaces in a Swedish mall. The campaign gained attention throughout Europe, and led to over a 300% return on investment.
My Role
Solo Project
Skoda Tiny Billboards Campaign
For a poster analysis project, I decided to look at Czech car company Skoda’s 2022 advertisement campaign in Sweden, where they installed miniature billboards in parking spaces in a Swedish mall. The campaign gained attention throughout Europe, and led to over a 300% return on investment.
My Role
Solo Project
Erewhon Research & Analysis
For our final project, we were put into groups and assigned to a market sector. My group was given grocery stores, and we decided to examine Erewhon due to its cultish following and its ability to defy typical market rules (usually, if a store sells the same product for a higher price, you’d think people would go buy it at the cheaper store!). We conducted an in-depth literature review and interviews with shoppers before coming to a conclusion about how this chain is able to operate the way it does. We also came up with some tips for Erewhon to improve their sales and customer experience.
My Role
Project manager, user interviewer, literature reviewer, presenter, and author.
Product Analysis of Dayquil/Nyquil Duo Pack
For this project, I analyzed the typical consumer’s demographics and psychographics. I also storyboarded, came up with recommendations to better reach the audience, both through marketing skills and through the product’s packaging.
My Role
Solo Project
Product Analysis of Dayquil/Nyquil Duo Pack
For this project, I analyzed the typical consumer’s demographics and psychographics. I also storyboarded, came up with recommendations to better reach the audience, both through marketing skills and through the product’s packaging.
My Role
Solo Project